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AdMob is cpm and cpc mobile advertising company owned by Google which is letting developers monetize their applications by " renting " screen real-estate to display ads . AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month.

European high ROI Adtwirl mobile affiliate network guaranteed their high calculating eCpm campaign performing ads either mobile and desktop platform giving high Cpm rate and per click bid price up to 60% to 40% revenue sharing to ad companies and partner publishers.

AD refresh rate is very important of being slow and high revenue share because if you use the slowest refresh rate (e.g. 120s). IT helps to increase the eCPM but the number of impressions is so much reduced that it counterbalances the effects of a higher eCPM. Mobile Refresh Ad Rate, Auto refresh rate banner work improve RPM Admob , Amazon ads , Mopub . best tips for admob refresh rate is 15 seconds, while Amazon ads recommended refresh from 30 seconds or 60 seconds, and Mobpub 20-45 seconds recommended refreshing interval rate on your banner ads, Best high value ad sizes are (320x50 and 728x90). Refresh rates are how often a new ad is loaded. Many mobile ad networks has a refresh rate of 30 seconds, 15 seconds and 29 seconds, including Admob Thus, a two minute session on a mobile application will generate four impressions?. However for Apple iAD the refresh rate is reaching up to three minutes, which would result in only one impression within a two minute session.

Mobile Ad Network Companies, They revealed that mobile ad served in very low cpm   rates including mobile interactive video ads according to Digital Media Advertising - DMA research report. The effective cost per thousand impressions comparing desktop and mobile video cpm rates -  (CPM) it cost desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75. iPhone iAD Mobile Adnetwork is the most high mobile video cpm rates compared to other leading smartphone mobile ad platform adnetworks. iPhone Mobile Video Average cost for mobile ads by devices , We found that even the iPhone iAD,   which has the highest average CPM rates for mobile ads traffic of any smartphone, at $2.85 compared to other leading smartphone ad platform from $0.02 to $2.10, still falls short of that CPM for web ads on a desktop. Importantly, Opera's mobile ad estimates likely skew higher because its business focuses on mobile display ads rather than mobile search ads, which tend to

Past couple years ago mobile traffic across the globe increasing 11% in World Wide Web, Actual analysis 2013 17.4% increase of web traffic has come through mobile . Mobile Traffic 2012 to 2013 analysis, Starting from 2012 first quarter 13.5% up to 2013 last quarter 23.9% growth pattern increase 79% mobile traffic from world wide web. Most Mobile traffic devices top segmented analysis, Smartphones Users - 17.5% Tablets - 11.7% Portable Devices - iPhone - 36% iPads and iPad Minis - 18% BlackBerrys - 2% Android devices - 42% Global mobile data traffic,   Cellular plus Wi-Fi, has been revised slightly from last year (2012 total traffic revised to 1.3 exabytes from 1.5 exabytes/month; 2016 traffic revised to 13.8 exabytes from 13.9 exabytes), the shift from cellular to Wi-Fi is occurring faster than we had anticipated. The table below compares the 2012 and 2013 forecasts. Mobile VNI report,  Highlights an acceleration of smartphone uptake, and even faster adoption r