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Above the typical advertising the most fastest increasing of mankind history, Spending Charity Advertising Increase Up to £400 Million, How shocking to hear this UK Ad Expense.
One in every £34 ($AUD 63) spent on UK advertising came from charities and RTB - direct marketing constantly dominates paid advertising by charities, according to new research.
Charities have spent £3.4 billion on advertising in the last 10 years, including £2.4 billion on direct mail in the the same time frame.
The study by nfpSynergy found that while there has been a decline in spending on direct marketing in the global market, it still remains the highest advertising expense for charities.
Even if advertising expenditure for charities seems to be a big concern for them, it only represents around 3 per cent of the total UK advertising market, according to researcher from nfpSynergy, Lucie Vales .
The study found that TV spending in the global market is around 30% while that of charities is also increasing.
“Whilst charity media spending is very different to that of the global market, TV is one area where the gap is narrowing. Only spending on TV advertising seems to grow constantly,” Vales said.
“Charities seem to have a consistent advertising strategy, prioritising, Outdoor, Direct marketing, TV , Radio and Press.”
Charities have spent £86.3 million on TV advertising over the last 10 years. This is an annual growth rate of 2.6 per cent (considered a stable growth) according to the study.
“Nevertheless, we have to keep in mind that in the charity sector, some ad spaces can be offered to charities letting a margin of error to our interpretation, meaning they have more opportunities,” Vales said.
“It is also interesting to see how little of their budgets charities spend on internet advertising. It is constantly growing for other sectors, but remains at around two per cent for charities.
It is forecast to represent almost 50% of the total UK advertising market in 2014.”
One in every £34 ($AUD 63) spent on UK advertising came from charities and RTB - direct marketing constantly dominates paid advertising by charities, according to new research.
Charities have spent £3.4 billion on advertising in the last 10 years, including £2.4 billion on direct mail in the the same time frame.
The study by nfpSynergy found that while there has been a decline in spending on direct marketing in the global market, it still remains the highest advertising expense for charities.
Even if advertising expenditure for charities seems to be a big concern for them, it only represents around 3 per cent of the total UK advertising market, according to researcher from nfpSynergy, Lucie Vales .
The study found that TV spending in the global market is around 30% while that of charities is also increasing.
“Charities seem to have a consistent advertising strategy, prioritising, Outdoor, Direct marketing, TV , Radio and Press.”
Charities have spent £86.3 million on TV advertising over the last 10 years. This is an annual growth rate of 2.6 per cent (considered a stable growth) according to the study.
“Nevertheless, we have to keep in mind that in the charity sector, some ad spaces can be offered to charities letting a margin of error to our interpretation, meaning they have more opportunities,” Vales said.
| Total Spent UK Charity Advertising Data | |
| TV - Television | £375 Million - £400 Million, Average Charity Ad Spent |
| Radio | £285 Million - £300 Million, Average Charity Ad Spent |
| Press | £250 Million - £300 Million, Average Charity Ad Spent |
| Outdoor - BillBoard | £200 Million - £ 250 Million,Average Charity Ad Spent |
| Internet - Online | £200 Million - £ 250 Million, Average Charity Ad Spent |
| Door Drops | £200 Million - £ 250 Million, Average Charity Ad Spent |
| Direct Mail | £150 Million - £ 200 Million, Average Charity Ad Spent |
| Movies - Cinema | £10 Million - £ 100 Million, Average Charity Ad Spent |
| 10 years UK reporting active data charity spent Advertising | |
It is forecast to represent almost 50% of the total UK advertising market in 2014.”