Skip to main content

Top Featured Reviews

How much does advertising on 92.3 fm Los Angeles cost?

Check out How much does possible price tariff ads on 92.3 FM Los Angeles radio advertising cost. Local advertisements in any part of L.A radio station commercial estimated average rate from $250.00 to $1,000.00 per 30 second commercial spot. Note : Individual radio station rates are not readily available. Our estimates are based on regional averages and may be very inaccurate. Advertising rate estimates are typically for a 30 second spot. Seasonal factors and volume discounts should also be considered. Contact the radio station's advertising department for an exact quote on their current rates. In some cases, our estimated rates may be significantly different from the actual current rates, so be sure to get your ad prices from the station before completing your budgeting. 2015 Radio Advertising Average CPM, Take note : This is not stable pricing list, this is estimated only. How much does rate a 30 second radio commercial advertising price cost? According past year data

What is Fill Rate in Online Advertising and Mobile Advertising

Fill rate is referring formula to determined the total measures of performance, inventory, effectiveness, demands, supply on business, investment specially monitoring ROI, of advertising parameters.

How does fill rate uses in mobile advertising, typical advertising, outdoor adverting, and online advertising
This term relates to display advertising, and can be used to quantify the effectiveness of either a sales team or a network at maximizing the number of ads shown by a site. The formula used here is very simple:


Fill Rate = Ad opportunities successfully filled / Total ad opportunities

A 100% fill rate is optimal; that means that every time there was an opportunity to show an ad to a visitor, one appeared. A fill rate of less than 100% means that a failure to show ads at every opportunity resulted in at least some lost income.
FILL RATE EQUATION


A missed ad opportunity occurs when a page loads but no ad appears in one or more of the open ad positions. This may occur for several reasons, including:

Lack of demand (i.e., there are no ads from direct deals or ad networks continuing for a spot)
Technical error / sub-optimal technical set-up
The link below includes some further reading for troubleshooting any apparent shortfalls in fill rate.

Most ad networks should be able to provide 100% fill rate on all ad requests made by publishers. If you are having issues with networks struggling to find demand for your available ad impressions, you may want to consider an alternative network.

Fill Rate vs. Coverage

Within Google AdSense, the term “coverage” is used to mean the same things as fill rate. Here’s how their help center describes this term:

For example, if you have 3 ad units on a page, you’ll generate 3 ad requests. If two of these ad units display ads and one displays no ads, the coverage for this page would be 66.67%. Likewise, if you have a search box, coverage of 80% means that an average of 1 query out of 5 shows no ads with the search results.

Calculating Fill Rate

Understanding fill rate is easiest through an example. Suppose that every page on a site includes a 728×90 leaderboard near the top. As such, we would expect that for every page view, an ad impression is recorded.

If the site gets 500,000 pageviews and there are 475,000 ad impressions recorded, the fill rate would be 95%.

Ad Blocking

Fill rate doesn't consider as that are not served due to visitors using ad blocking programs. There are a number of services that can be used to prevent ads from appearing when a page is loaded, which is obviously an undesirable event for the publisher. There are some recently-developed solutions that can help advertisers break through these ad blockers.

Comments

Popular posts from this blog

IDG TECHNETWORK Digital Advertising ASIA EXPANSION

The China expansion of IDG TECH NETWORK Digital Advertising ASIA's Marketing, What is IDG TECHNETWORK? - Tech Audiences United . IDG TechNetwork provides first to market advertising solutions for technology marketers with one goal in mind – They are keeping clients one step ahead of the rapidly evolving digital market. The company are also experts in identifying and reaching all segments within the technology marketplace and take pride in connecting marketers with the largest and most enthused technology audience across the web.

Admob Top Countries High CPM

The top 5 countries highest monetizing mobile AdMob revenue app . Although MobFox is number one of the most popular SDK mobile advertising platform in Europe. AdMob is the highest paying ads European app developers that target to increase monetize revenue share with standard rates of $3-5/eCPM. Mobile advertising roles to dominate the digital campaign, As of today there are 4.77 billion mobile phone users in the world trillion of ad impressions targeting bid to the consumers. Brand owners most effective high return investment in the mobile campaign, try to use mobile video ads. Mobile media advertising is clearly dominating, the online industry based on mobile platform today. Admob is one of the greatest highest paying rates to make drive impressions from your apps or website. There are selected countries, may reason to increase revenue for app developers and website owner to focus targeting organic search to those countries. Marketing strategy for mobile phone industry, increase

TOP ADVERTISING

Top Advertising & Marketing Companies, Best Brand Ideas, Advertising Agencies in the US, media and marketing services agencies.